I'm Jason Nockels, AutoPlay's new Chief Executive Officer, and this website is the first thing I wanted to get right.
I took on the CEO role in June, covering our New Zealand business and our expansion into Australia. AutoPlay has been the sales and lead management platform of choice for automotive dealers here since 2000, and it's already the platform that most of the country's franchised dealers run their sales pipeline on. That's a strong foundation, and it's rare to walk into a business with that kind of position already earned.
What drew me in wasn't just that position, though, it's the opening in front of it: an established leader in New Zealand, and a real growth story taking shape across the Tasman. My background is in digital transformation and design-led product work, across media, travel and technology businesses in both countries, and that's the lens I'm bringing to AutoPlay: build on what's already working, and push the product forward, particularly where AI and automation are heading for dealers.
Dealers lose too much time to manual admin. A lot of what we're focused on over the next year is taking that work off their hands, so the team is back on the yard, selling.
This new site is the first visible piece of that. The old one had grown piecemeal over the years; this one is built to actually show what AutoPlay does today, for both New Zealand and Australian dealers, across the Sales Pipeline, Appraisal, Data & Web, and mobile tools your team already uses on the floor.
It's also just the start. We'll keep adding real detail here, real stories from dealers, and straight answers to the questions we actually get asked, as we go.
If you want to see AutoPlay for yourself, book a demo, or get in touch directly, I'd like to hear from you.