Experience Marketing
Serving New Zealand
About Experience Marketing
Experience Marketing is a sales training partner working with dealer groups in New Zealand. They cover all sectors of the automotive industry, from private sale events to call centre nurture programmes and calling campaigns, engagement training and sales consulting. They combine hands-on AutoPlay expertise with sales training, recognising the value in teaching software and sales process together.
The impact centres on getting teams to use AutoPlay with more consistency and intent rather than treating it as a checklist. Critically, the training combines engagement and platform skills so that each salesperson understands the true value of using AutoPlay daily from their own perspective: selling more cars and creating happier customers, not just following a process for its own sake. This mindset shift in turn lifts data quality, as staff understand why accurate input matters.
Participants in Experience Marketing's training have seen the direct effect of team confidence on adoption, on belief in the platform as an essential sales tool for delivering an exceptional customer experience, on data quality and on conversion.
Services
- Dealer sales training
- AutoPlay platform training
- Engagement training
- Sales consulting
- Private sale events
- Call centre nurture programmes and calling campaigns