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AutoPlay Contact Matching Rules

AutoPlay uses an automatic matching process to try to match an incoming lead to an existing contact whenever a lead is captured electronically. The rules apply to:

  • Leads from API sources
  • Leads from email sources
  • Leads from internal Lead Allocation

Since the 22.10.1 release, an account can apply a stricter matching policy above the default rules. If a contact does not match this stricter rule, matching falls back to the default workflow described in the guide below.

Download: Contact_Matching_Guide.pdf

A new option in My Company settings lets you place an account-level rule above the default contact matching rules. By default, the existing rules apply unless you set one of the following:

  1. Mobile and email and one name field (name includes company name)
  2. Mobile or email and one name field (name includes company name)
  3. Mobile and email only
  4. Mobile or email only

Contact matching also drives the Possible Duplicate Lead warning and the Match Leads To Similar Leads setting.

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