What does 'Delivered' 'Opened' and 'Video Views' represent?
The results screen shows what each email recipient did with the email you sent: whether it reached them, whether they opened it, and whether they watched a linked video.
- Delivered: AutoPlay's email server successfully sent the email to the customer's address.
- Opened: the recipient opened the email, either in their inbox (if images downloaded) or on the web page.
- Video Views: the number of times the recipient watched an AutoPlay Virtual Demo linked in the email.
Note
These metrics also exist elsewhere in AutoPlay, but are named here for clarity.
These metrics also exist elsewhere in AutoPlay, but are named here for clarity.