What this report shows
The Lead Summary and Conversion Report breaks down your leads by contact type: Phone, Email and Walk In. It also shows how those leads convert through to a Test Drive and then to a sale.
Leads, test drives and sales are reported against the make and model recorded as the primary listing on the lead.
Run the report
- Open Analytics Reporting and select the Lead Summary & Conversion Report.
- Choose a Dealership or Salesperson to filter the results.
- Review the results as a conversion funnel and a pie graph.
What you should see
A funnel showing lead volume by type, narrowing through to test drives and sales, plus a pie graph showing the same data by proportion. Use it to spot which lead types and which staff convert best.
