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Overview - UK Lead Tracker

What UK Lead Tracker does

UK Lead Tracker lets UK dealers track leads directly against a listing. It shows you how much interest a vehicle has attracted, where that interest came from, and lets you capture the age, gender and location of the enquirer.

UK Lead Tracker does not store full customer records. There is no list screen for individual tracked leads: you see them through reporting and summary screens instead.

Note: UK Lead Tracker is a UK-market feature. It does not apply to NZ or AU dealerships.

Where to go next

  • Creating a tracked lead from the listing screen
  • Creating a test drive from the listing screen
  • Creating a lead from the Vehicle Registry screen

Matching leads to price changes

UK Lead Tracker can also match leads against price changes on a listing.

  • Pricing activity

Reporting

Reporting gives dealers visibility of tracked leads and test drives against a listing.

  • Reporting

Managing lead and test drive sources

Lead and test drive sources are central to UK Lead Tracker, so there is a dedicated admin screen for this data. Only AutoPlay staff and users with the Manage Sources and Campaigns role can access it.

  • UK Lead Tracker: lead and test drive sources